Marketing Your Vacation Rental Home Part Two – Online Marketing

This article, part two of a series, will help vacation rental home owners learn more about marketing a rental property online. It is important to understand that people who are looking for a vacation rental home are generally looking for more than they can get with a brand-name hotel. They typically want space, privacy, laundry facilities and – almost always – a cheaper rate than if they stayed in a hotel.

The one major difference between booking a private vacation rental home and a branded hotel chain is that you know ahead of time what you will be getting when you book with a hotel chain. Plus, if things are not quite right, you always have the manager on hand to sort things out for you. On the other hand, vacation rental homes are almost always privately owned and operated, and in the past you never could be sure just what you would be getting.

The Internet has changed everything about marketing a rental property. Now, prospective renters can visit a website to view pictures and read information about a vacation rental home before making a final decision – which means that online marketing of a rental property should be a major priority.

The Benefits of Marketing a Rental Property Online

By marketing your rental property online, you have the perfect low-cost way of showing that vacation rental home to the world. Online marketing can put you on an even footing with the big hotel chains; in fact, it actually gives you an advantage. While their sites will be practical and informative, you can take time and TLC to make your site warm and welcoming while reassuring prospective renters that your vacation rental home will more than fill their requirements.

Plus, establishing a website for your vacation rental home gives you a global presence. While the vacation rental market in the United States may still be in its infancy, it is the norm in many other countries for families to stay in vacation rental homes rather than hotels. Marketing a rental property on the Internet can help an owner in the U.S. reach families from abroad and draw them to the home.

Putting Your Vacation Rental Home Online

There are several ways in which you can use the Internet for marketing your rental property:

Create your own website
List your vacation rental home with a property rental agent or manager
List your vacation home on one of the many vacation rental sites
While all three options for marketing a rental property have their place, creating your own Internet site is essential. Having your own site gives you complete control of how your vacation rental home is displayed to potential renters. If someone contacts you wanting to rent your home, do you really want to send them to a site that contains other homes similar to your own? Remember, there are always other owners out there who are also involved in using the Internet for marketing their rental property and who will undercut you just to get the rental. Listing sites can help you reach more people, but in the end you want a renter to see your individual site.

Creating Your Own Site for Your Vacation Rental Home

Your website should consist of the following standard pages, which are all important for optimally marketing your rental property:

Home Page
Property Description
Photo Gallery
Visitor Information
Rates
Contact Information
The Home Page
The Home page is probably the most important part of your strategy for marketing your rental property, as this is a visitor’s first point of contact with your home. Make sure the design of your home page is simple, clean and uncluttered. Consider adding two pictures instead of just one to make your site stand out from the competition. One picture can be the traditional front-of-the-home shot, while the other image can be of something that sets the rental property apart – a great view, a beautiful sunrise, a scene by the pool, and so on. You can also consider taking a picture of the house lit up at night, which will certainly make the image memorable.

The Text

You will also need to write text that helps you with marketing your rental property. This step does not have to be difficult, but you should take time and give some thought as to what you want to say. You want to sell your home, not just state the facts. The text should help prospective renters imagine kicking back by your pool with a cool drink while watching the kids splash around. Set the scene first, rather than starting with a list of the best things about your vacation rental home. Be descriptive and use your imagination so that you are marketing your rental property in a way that will make the reader want to find out more.

In order to get some ideas of what to focus on in the text, ask yourself the following questions:

What do you your family and friends love about the vacation rental home?
What do you enjoy doing when you are there?
Is there something you have found that you love but is not generally known about on or near your vacation rental home?
What special features does your home offer?
What would you want to know if you were going to rent this property?

Posted in Uncategorized | Tagged , | Comments Off

What You Need to Know about Vacation Rentals before You Go

That time of the year is finally here. You know what I’m talking about, the one or two weeks you get every year to escape from “real life” and just be you. Relax, eat and drink well, enjoy your family, catch up on some much needed sleep. But, before you pack up and head out, rethink the all-too-normal hotel stay. Believe it or not, you have options, one of which is the vacation rental.

Wouldn’t it be nice to leave your own home, arrive in your destination city and settle into a “home away from home” for your next vacation? That’s what vacation rentals are all about. These are homes waiting to be rented out by people on vacation. Each vacation rental owner will have different criteria in what type of renter they are looking for, each vacation rental house will vary in amenities, and each price will be dependent on the time of year and the length of stay. So, it sounds like a great idea, but how do you figure out how to make it all happen? Not a problem. Below you will find answers to frequently asked questions regarding vacation rentals. Read on, my friend, your next “home away from home” vacation rental is right around the corner.

Frequently Asked Questions on Vacation Rentals

What are the advantages of a vacation rental?

Do you ever wish your hotel room had just a little more personality? Yeah, I thought so. Well, renting someone else’s home for your vacation might just be the thing you’re looking for. Usually offering larger living spaces than hotel rooms, these vacation rentals are all about living like you were in your own home. They offer greater privacy than hotel rooms and most rentals have a kitchen area for cooking, which in the end will save you money if you prepare some of your own meals.

You’ll enjoy several rooms, and maybe even different levels, instead of one big room where the whole family sleeps. Many owners will leave information on things to do and see in the local area. Vacation rental homes are clean, friendly, comfortable and inviting. This is because many of them aren’t just rental homes, but also function as the owner’s own residence for part of the year.

A majority of vacation rentals tend to be cheaper on a per night basis than their hotel counterpart. By renting directly from the owner you will avoid taxes, tips and other extraneous charges. However, there is a wide variation among costs based on a number of factors (see How Much Should I Expect to Pay below)

What are the drawbacks of a vacation rental?

Of course, there’s always the other side of the coin. As vacation rentals are not usually monitored by a central managing company, you’ll only know what you’re getting yourself into when you actually arrive to your rental. Many owners require pre-payment, or at least a large deposit fee, before arriving. Therefore, if things aren’t the way you anticipated after arriving, or if you find your dwelling unacceptable and decide to head to a local hotel, you may lose any money you prepaid. This is also true for last minute cancellations. There isn’t usually a refund. You always run the risk of getting less than you expected, but, it’s rare.

Most times, vacation rentals tend to be cheaper than an average hotel room per night. But, not always, so make sure you are comfortable with the price you will be asked to pay.

Another disadvantage to vacation rentals is the lack of a managing member on site to deal with any problems that you may encounter with the home or during your stay in general. Most owners get around this by having a list of emergency numbers, utility companies and other such items available to the renter should they need anything.

What amenities are included in a vacation rental?

Since every rental is owned by a different owner, each will include different amenities. Some come with swimming pools, hot tubs, others with golf packages, and horse stable privileges. In cities with tourist attractions, some owners include tickets to local attractions.

Most vacation rentals come with the essentials: TV, equipped kitchen, towels, linen, and everyday appliances, but it never hurts to ask these questions when searching for the perfect place. Be sure to understand exactly what you are paying for before sending in the payment.

What types of rentals are available?

Pretty much any type of dwelling that you would want to live in during your vacation is available somewhere. From studios in downtown Manhattan to a villa in the south of Spain, you’ll be able to find what you’re looking for. The range of available options is mind boggling. Additionally, each week, month and year there are new possibilities as owners put their homes up for only certain weeks or months of the year, the choices are constantly changing.

Are vacation rentals only available in the US?

Vacation rentals are available worldwide. They can be found in every state of the US and almost every country in the world. Don’t be fooled by their different names, though. Vacation rentals are also known as holiday cottages, tourist rentals and holiday rentals. If you are looking for one in Europe, the Italians call them agriturismi, while the French say gites. If you are in Germany you will be looking for ferienwohnungen (yep, try to say that three times fast with a bratwurst in your mouth!)

Regardless of what you call it, though, a vacation rental is a great option for those getting ready to take a few weeks off from reality and enjoy the good life a bit.

How do I find a property?

There are several ways to go about finding the perfect vacation rental for your next trip. Check with your local travel agent to find someone in your area that specializes in finding owners and renters and getting them together. Another option is the yellow pages. Finally, there is a wealth of information on the Internet. Type in a search for “vacation rentals” and over 13,300,000 websites can be found just on http://www.google.com alone. Some websites only list vacation rentals in the United States while others specialize in vacation rentals worldwide. There are some sites that will allow the potential renter to look for a residence by specific search criteria such as a particular destination, certain number of bedrooms and types of amenities that are included in the property.

Most of the vacation rental services on the internet are only the “go-between” or the “classified” section of the newspaper. They take no responsibility for the truth or correctness of the ads that are listed on their sites. So, do your homework by making phone calls, speaking with the owner and asking specific questions. Make sure you feel comfortable with the answers, if not, move on to the next rental, there are plenty.

If you’re not comfortable with the whole renter/owner thing, there is another way to rent a vacation home. Some companies exist that strictly buy and rent out homes to vacationers. They offer a bit more security so that you feel you are truly getting what you bargained for (although nothing is ever 100% fool proof). Additionally, sometimes these agencies will give you cancellation insurance. In other words, if you cancel before arriving, they may be able to refund a portion of your deposit or payment instead of keeping it as most owners do if a cancellation occurs. With some agencies you’ll find that you pay a higher price than going directly to an owner. This is how the agencies make their profits. There are always pros and cons to each scenario. Ensure you know which one works best for you.

How much should I expect to pay?

This is a tough question to answer. The amount you pay will depend on what country or state you are visiting, number of days you are staying, and type of house you are renting. Some owners offer package deals including tickets or sightseeing events along with the rental, others include bonus days if you stay for a certain length of time. There are other owners who may offer free or add-on house cleaning service with your stay while some go to great efforts to ensure you have everything you need, even additional items such as a crib, highchair or wheelchair. Each vacation rental will be entirely different than the next. Your best bet after deciding on your destination is to review multiple rentals to determine which is better suited to your needs and overall budget.

Are there any hidden fees?

Hidden fees usually only emerge after you have arrived. These may include extra for phone calls, house cleaning service, extra person fees, excess heat and air-conditioning bills, pet deposit, computer access… etc. Again, be extremely thorough when interviewing the owner of your prospective vacation rental. Ask about any “extra” fees, or if the house is “all-inclusive”. Do you have free access to all the pantry and food items? How about the laundry supplies? All utilities? It never hurts to ask!

Posted in Uncategorized | Tagged , | Comments Off